End-to-end case studies — from problem identification to shipped product.
A high-profile institutional finance client needed a way to use our game, Beat the Fed, for early-career recruiting and student engagement. However, the platform lacked a formalized 'Player Performance Report' that could translate gameplay into hireable insights. We had to build this feature from scratch on a compressed timeline with limited data availability.
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Standard resumes are static and often fail to capture the 'connective tissue' between diverse experiences in finance, EdTech, and content creation. I built this site as a high-stakes product launch—moving through the full lifecycle from content strategy to technical execution and deployment.
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Managing Google Business Profiles for a portfolio of small service businesses became an unsustainable manual task. Tracking 'Profile Health'—rankings, review velocity, and last-activity dates—across multiple clients required hours of manual searching and spreadsheet updates, leading to delayed insights and reactive management.
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